by Snappy Sentences on February 24, 2010
I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete. No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch. And (without [...]
by Snappy Sentences on February 9, 2010
Some products (or services) are easy to sell. There are obvious benefits to talk about, clear points of difference to focus on, and a strong desire from the customer to have/buy/hire. Unfortunately, you may not have this luxury. Your product or service may be mundane, embarrassing to talk about, even ugly. You may be in a market [...]
by Snappy Sentences on February 6, 2010
Need some quick and easy proof reading tips? I’ve just written a post on DIY proof reading for SNOBs.com.au. Check it out here.