From the monthly archives:

March 2010

Copywriting – it ain’t about you

by Snappy Sentences on March 18, 2010

In two weeks I’ll be guest lecturing at the Queensland University of Technology (QUT). The topic will be web content writing (plus blogging and internal communications), and the audience will be (mainly) first year undergrads studying public relations. It’s a subject that I took in the very same degree 15 years ago. I’ve been trying [...]

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Content strategy, more than a buzzword

by Snappy Sentences on March 15, 2010

A short and sweet post for a Monday morning. At the moment, there is a massive conference being held in the US call SXSW. The conference has an interactive stream (SXSWi), and I’ve been carefully watching the different content related presentations and panels. The good news is that content strategy seems to be gaining more [...]

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