I’ve been reading Dean Rieck’s ProCopyTips for ages, so when he asked for guest posts I jumped at the chance. Read my guest post: How to write engaging newsletter articles in 7 easy steps. {lang: ‘en-GB’}
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From the monthly archives:
April 2010
Persuasive writing is all about understanding your target audience, their motives, their goals, and their problems (that you’ll hopefully solve with your product or service). By knowing all of these elements, you can shape content that will make them want to buy (or call, or register etc). But one thing to keep in mind is quite often [...]
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I’ve got a sneaky little side project on the go. Very exciting. Without giving anything away, it has something to do with books. Real books. My question to you is: What’s your favourite copywriting, usability, information architecture, writing for the web, or content strategy book? Let me know. {lang: ‘en-GB’}
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