From the monthly archives:

May 2010

Persuasion is not a dirty word

by Snappy Sentences on May 20, 2010

I am speaking at a Networx event in July with the wonderful Marissa Tree on the topic of Persuasion. The idea is we are going to go through different methods that you can use to persuade people to get them to do what you want. I was sharing this with a friend, who looked at [...]

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Snappy tip: Choose your angle and stick to it

by Snappy Sentences on May 12, 2010

(Short and sweet post tonight.) Although you may associate the term ‘angle’ with media releases or news articles, it’s also an important concept to keep in mind when writing other forms of communication. By choosing an angle and sticking to it, it’s easier to focus on what your key message is. To see if you [...]

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I’ve launched a content strategy site

by Snappy Sentences on May 10, 2010

As some of you know, I have a strong interest in not just copywriting but web content strategy too. So much so that I’ve launched a new website and blog:  www.webcontentstrategy.com.au This new site will be my outlet to explore topics that aren’t just about copywriting. Things like usability, information architecture, strategy, and other resources. I’ll [...]

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