Feeling frustrated? Trying to get your work done, but feel that you are getting nowhere fast?
What you may need is a quick win – something fast and easy to implement that has a big bang for buck.
Take this scenario for instance…
Imagine you are a web manager trying to convince senior management that extra resourcing for metrics analysis is needed to help support the goals of the corporate site. Unfortunately, senior management don’t see the benefit of metrics – they barely understand the reports that are generated every month – and can’t see the value of allocating any extra resourcing. What do you do?
Find a quick win.
Find a small but high impact change (using the metrics) that generates interest in what you are trying to. Everyone likes success, everyone likes being associated with success, and people are more likely to support ideas or projects that will be successful in the future.
Quick wins are good when:
- You are working on a long term project and management are beginning to lose interest in what you are trying to do.
- Your team needs a morale boost through some easy success stories.
- You need to win over business areas/clients.
- You want to implement a large change to your site, but are finding it hard to convince management that it’s the right thing to do.
What quick wins have you used to your benefit?
{ 7 comments… read them below or add one }
Did you write that scenario for me?
although its a bit demoralising when I’ve shown savings of $40,000 from different methods of online advertising and STILL no-one takes a blind bit of notice (or they take the credit for it)
cheers
Jon
Ahh Jon I feel your pain. The worst thing is that with all this global money crisis stuff, it will be even harder to sell the benefits of metrics, good content, and sensible web strategy – even though it’s a highly cost effective way to increase business.
well, I just found you and your discussion on metrics – as a “creative” I often get placed as ‘one of those arty’ types, although if good ideas and design are to work they need to be on the money or you’re looking for another job. Perhaps the focus on so-called analytical reports to support certain decisions also prevents senior management from ’seeing the light’ – determining “value” by measurement is total left brain thinking and it relies on knowing why you’re counting what you’re counting and what to do with it once we have.
Yes I definitely use data to support an ‘idea’ but cutting through the dross and finding the connection that ignites management heart is the
truth of the matter. For all the data, they will respond to an offer that resonates with their heart. (yes they do have one.)
so true Jon – but hey let ‘em take the credit – if they need the glamour of that – in-truth they know where it actually came from and the worth of that source, even if they can’t admit it. Having spent the first half of my career working with (suits) they were affectionately called, I have never met such a talented, innovative and creative bunch of salesmen – clients wondered why we were there – (ha!)
Glad you found us Ian. I think recent work with the government has left me (and Jon maybe) frustrated. So many messages lost in the layers of red tape. So many things done – “because that’s the right thing to do” – without any planning or follow-up. Argh.
ahhh, beloved bureaucracy. Yes it doesn’t like the possibility of a decision resting on a desk – this will change I am sure as even analytics will show them that the ‘demographic’ or target market’ or ‘preferred consumer’ they want to reach is moved more by the heart than the mind – this is the power of a brand personality, one that actually speaks to another as a knowing friend. Obama did this pretty well – his success will rest on the validity of his words. people chose to be inspired rather than respond to fear. My point is I guess, those who do not respond to trend analysis will be short term in this new emerging world. In the mean time, ….argh indeed.
I agree Ian
The web world is moving at a sizzling pace, though the trick (for someone like me who has a wide variety of clients) will be to balance all things new with some of the fundamentals – good content writing is still king.