Comments on: Quick wins can give you long term gains

By: Snappy Sentences

Snappy Sentences — Fri, 30 Jan 2009 05:51:51 +0000

I agree Ian
The web world is moving at a sizzling pace, though the trick (for someone like me who has a wide variety of clients) will be to balance all things new with some of the fundamentals – good content writing is still king.

By: ian

ian — Fri, 30 Jan 2009 04:51:59 +0000

ahhh, beloved bureaucracy. Yes it doesn’t like the possibility of a decision resting on a desk – this will change I am sure as even analytics will show them that the ‘demographic’ or target market’ or ‘preferred consumer’ they want to reach is moved more by the heart than the mind – this is the power of a brand personality, one that actually speaks to another as a knowing friend. Obama did this pretty well – his success will rest on the validity of his words. people chose to be inspired rather than respond to fear. My point is I guess, those who do not respond to trend analysis will be short term in this new emerging world. In the mean time, ….argh indeed.

By: Snappy Sentences

Snappy Sentences — Fri, 30 Jan 2009 01:42:08 +0000

Glad you found us Ian. I think recent work with the government has left me (and Jon maybe) frustrated. So many messages lost in the layers of red tape. So many things done – “because that’s the right thing to do” – without any planning or follow-up. Argh.

By: ian

ian — Thu, 29 Jan 2009 22:20:32 +0000

so true Jon – but hey let ‘em take the credit – if they need the glamour of that – in-truth they know where it actually came from and the worth of that source, even if they can’t admit it. Having spent the first half of my career working with (suits) they were affectionately called, I have never met such a talented, innovative and creative bunch of salesmen – clients wondered why we were there – (ha!)

By: ian

ian — Thu, 29 Jan 2009 22:12:44 +0000

well, I just found you and your discussion on metrics – as a “creative” I often get placed as ‘one of those arty’ types, although if good ideas and design are to work they need to be on the money or you’re looking for another job. Perhaps the focus on so-called analytical reports to support certain decisions also prevents senior management from ‘seeing the light’ – determining “value” by measurement is total left brain thinking and it relies on knowing why you’re counting what you’re counting and what to do with it once we have.

Yes I definitely use data to support an ‘idea’ but cutting through the dross and finding the connection that ignites management heart is the
truth of the matter. For all the data, they will respond to an offer that resonates with their heart. (yes they do have one.)

By: Snappy Sentences

Snappy Sentences — Sat, 11 Oct 2008 06:23:28 +0000

Ahh Jon I feel your pain. The worst thing is that with all this global money crisis stuff, it will be even harder to sell the benefits of metrics, good content, and sensible web strategy – even though it’s a highly cost effective way to increase business.

By: Jon

Jon — Wed, 08 Oct 2008 02:00:51 +0000

Did you write that scenario for me?

although its a bit demoralising when I’ve shown savings of $40,000 from different methods of online advertising and STILL no-one takes a blind bit of notice (or they take the credit for it)

cheers

Jon