From the category archives:

Business sense

Editorial strategy and blogging

by Snappy Sentences on October 30, 2011

Last week I went to Melbourne for the Problogger Training Day to lead the panel on Editorial Strategy with Sonia Simone from Copyblogger and Lucy Feagins from The Design Files. Each of us had quite different experiences with editorial strategy and how it could be applied to both personal and business blogs.   What’s editorial [...]

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Sales secrets from a food lover

by Snappy Sentences on December 2, 2010

This week I went to a pantry tour at Black Pearl Epicure. It was for Brisbane Food Bloggers, and although I don’t have a food blog I figured I really do love food and was very keen to learn more about it. The demonstration was hosted by Black Pearl’s founder Babak Hadi, and was simply [...]

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Working with a copywriter for the first time? Read this.

by Snappy Sentences on June 30, 2010

Working with a copywriter for the first time can be daunting. Writing is very personal, and having an external person write about your business (your baby) takes a lot of trust and communication. And to be honest, the actual writing is only one component of a much larger relationship. Get these other components right and [...]

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What’s your favourite copywriting book?

by Snappy Sentences on April 6, 2010

I’ve got a sneaky little side project on the go. Very exciting. Without giving anything away, it has something to do with books. Real books. My question to you is: What’s your favourite copywriting, usability, information architecture, writing for the web, or content strategy book? Let me know. {lang: ‘en-GB’}

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Great content takes time to write

by Snappy Sentences on February 24, 2010

I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete. No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch. And (without [...]

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