Snappy Sentences | Brisbane copywriter | Web copywriter | Web content | Proof reading | Editing | Writing for the web training | Brisbane freelance copywriter
From the category archives:
Working with a copywriter for the first time can be daunting. Writing is very personal, and having an external person write about your business (your baby) takes a lot of trust and communication. And to be honest, the actual writing is only one component of a much larger relationship. Get these other components right and [...]
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I’ve got a sneaky little side project on the go. Very exciting. Without giving anything away, it has something to do with books. Real books. My question to you is: What’s your favourite copywriting, usability, information architecture, writing for the web, or content strategy book? Let me know.
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I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete. No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch. And (without [...]
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As part of my initial quoting process, I ask all clients to complete my client brief. Some do this with ease, others find it more difficult as some of the questions in the brief include: What are your unique selling points? Who is your target audience? What do you want you call to action to [...]
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A simple style guide is a must for any business – no matter how big or small. Head over to www.snobs.com.au for my new post on developing a style guide for your business.
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