by Snappy Sentences on February 24, 2010
I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete. No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch. And (without [...]
by Snappy Sentences on January 25, 2010
As part of my initial quoting process, I ask all clients to complete my client brief. Some do this with ease, others find it more difficult as some of the questions in the brief include: What are your unique selling points? Who is your target audience? What do you want you call to action to [...]
by Snappy Sentences on January 18, 2010
A simple style guide is a must for any business – no matter how big or small. Head over to www.snobs.com.au for my new post on developing a style guide for your business.
by Snappy Sentences on October 31, 2009
Small businesses are always looking for marketing tools suitable for a limited budget. Here some are discussed.
by Snappy Sentences on October 17, 2009
What’s on your content to-do list for 2010?