From the category archives:

Events

Business Balloon: the best speakers, the best ideas

by Snappy Sentences on January 29, 2012

Happy 2012! This year is already shaping up to be another exciting one for me, with lots of great projects planned including another trip to the US in May to go to Confab. To kickstart everything I’m thrilled to announce I’ll be speaking at the next Business Balloon day which will be on 14 February [...]

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Editorial strategy and blogging

by Snappy Sentences on October 30, 2011

Last week I went to Melbourne for the Problogger Training Day to lead the panel on Editorial Strategy with Sonia Simone from Copyblogger and Lucy Feagins from The Design Files. Each of us had quite different experiences with editorial strategy and how it could be applied to both personal and business blogs.   What’s editorial [...]

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Microcopy: The forgotten persuader

by Snappy Sentences on August 24, 2011

A few weeks ago I presented at Interactive Minds on the topic ‘Optimising your web content to perform’. While I think some people were expecting me to talk about SEO, I instead focused on what you can do to optimise your content to convert visitors to customers. I talked about some of the techniques you [...]

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Sales secrets from a food lover

by Snappy Sentences on December 2, 2010

This week I went to a pantry tour at Black Pearl Epicure. It was for Brisbane Food Bloggers, and although I don’t have a food blog I figured I really do love food and was very keen to learn more about it. The demonstration was hosted by Black Pearl’s founder Babak Hadi, and was simply [...]

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If you are in Brisbane, I’ll be speaking at the next International Association of Business Communicators Queensland (IABC QLD) event on 20 October 2010 at the Melbourne Hotel in West End. Here’s the blurb from their site: Web content strategy: Regaining control of your web assets as a communicator Do you see web content as a [...]

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