Snappy Sentences | Brisbane copywriter | Web copywriter | Web content | Content strategy | Writing for the web training | Brisbane freelance copywriter
From the category archives:
Many events prompt a big copywriting project. It may be a website redevelopment, a branding exercise, or even a new product launch. In any case, you suddenly find yourself faced with a mountain of content which needs to be reviewed, refined, and (most likely) re-written. Thankfully the powers that be have given you a budget [...]
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Bullet points are the best friend of the web writer. They break up pages into neat, bite-sized chunks – making content easier to scan and read. But unfortunately, they are also often incorrectly punctuated. Here’s a cheat sheet: If the bullet points are complete sentences (like these), punctuate them as you would a sentence with [...]
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One of the important things that I’ve learned over the years is that you can write the most wonderful, engaging, intelligent, and snazzy piece of copy – only for it to be let down by something trivial. Have you ever read a brochure or web page and instead of taking in what the site/company is [...]
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I am looking forward to this week as I’ll be flying to Melbourne to attend one of the full day tutorials that will be held as part of Usability week 2008. Some of my colleagues have been to previous NNG events over the years, but this will be my first. I’ll report back soon! {lang: ‘en-GB’}
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