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From the category archives:
I am speaking at a Networx event in July with the wonderful Marissa Tree on the topic of Persuasion. The idea is we are going to go through different methods that you can use to persuade people to get them to do what you want. I was sharing this with a friend, who looked at [...]
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Persuasive writing is all about understanding your target audience, their motives, their goals, and their problems (that you’ll hopefully solve with your product or service). By knowing all of these elements, you can shape content that will make them want to buy (or call, or register etc). But one thing to keep in mind is quite often [...]
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I’ve got a sneaky little side project on the go. Very exciting. Without giving anything away, it has something to do with books. Real books. My question to you is: What’s your favourite copywriting, usability, information architecture, writing for the web, or content strategy book? Let me know.
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In two weeks I’ll be guest lecturing at the Queensland University of Technology (QUT). The topic will be web content writing (plus blogging and internal communications), and the audience will be (mainly) first year undergrads studying public relations. It’s a subject that I took in the very same degree 15 years ago. I’ve been trying [...]
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A short and sweet post for a Monday morning. At the moment, there is a massive conference being held in the US call SXSW. The conference has an interactive stream (SXSWi), and I’ve been carefully watching the different content related presentations and panels. The good news is that content strategy seems to be gaining more [...]
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