Snappy Sentences | Brisbane copywriter | Web copywriter | Web content | Content strategy | Writing for the web training | Brisbane freelance copywriter
From the category archives:
Last week I went to Melbourne for the Problogger Training Day to lead the panel on Editorial Strategy with Sonia Simone from Copyblogger and Lucy Feagins from The Design Files. Each of us had quite different experiences with editorial strategy and how it could be applied to both personal and business blogs. What’s editorial [...]
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A few weeks ago I presented at Interactive Minds on the topic ‘Optimising your web content to perform’. While I think some people were expecting me to talk about SEO, I instead focused on what you can do to optimise your content to convert visitors to customers. I talked about some of the techniques you [...]
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A week after finishing my last exam at university I packed my bags and left for London. I wasn’t interested in working in my chosen career (which at that stage was PR)—I just wanted to have fun and travel. I ended living in a big share house in Camden, and working at the very upmarket [...]
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I am speaking at a Networx event in July with the wonderful Marissa Tree on the topic of Persuasion. The idea is we are going to go through different methods that you can use to persuade people to get them to do what you want. I was sharing this with a friend, who looked at [...]
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Persuasive writing is all about understanding your target audience, their motives, their goals, and their problems (that you’ll hopefully solve with your product or service). By knowing all of these elements, you can shape content that will make them want to buy (or call, or register etc). But one thing to keep in mind is quite often [...]
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