Snappy Sentences | Brisbane copywriter | Web copywriter | Web content | Content strategy | Writing for the web training | Brisbane freelance copywriter
From the category archives:
I’ve got a sneaky little side project on the go. Very exciting. Without giving anything away, it has something to do with books. Real books. My question to you is: What’s your favourite copywriting, usability, information architecture, writing for the web, or content strategy book? Let me know. {lang: ‘en-GB’}
{ 12 comments }
In two weeks I’ll be guest lecturing at the Queensland University of Technology (QUT). The topic will be web content writing (plus blogging and internal communications), and the audience will be (mainly) first year undergrads studying public relations. It’s a subject that I took in the very same degree 15 years ago. I’ve been trying [...]
{ 13 comments }
A short and sweet post for a Monday morning. At the moment, there is a massive conference being held in the US call SXSW. The conference has an interactive stream (SXSWi), and I’ve been carefully watching the different content related presentations and panels. The good news is that content strategy seems to be gaining more [...]
{ 4 comments }
I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete. No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch. And (without [...]
{ 4 comments }
Some products (or services) are easy to sell. There are obvious benefits to talk about, clear points of difference to focus on, and a strong desire from the customer to have/buy/hire. Unfortunately, you may not have this luxury. Your product or service may be mundane, embarrassing to talk about, even ugly. You may be in a market [...]
{ 4 comments }