by Snappy Sentences on January 25, 2010
As part of my initial quoting process, I ask all clients to complete my client brief. Some do this with ease, others find it more difficult as some of the questions in the brief include: What are your unique selling points? Who is your target audience? What do you want you call to action to [...]
by Snappy Sentences on January 18, 2010
A simple style guide is a must for any business – no matter how big or small. Head over to www.snobs.com.au for my new post on developing a style guide for your business.
by Snappy Sentences on November 28, 2009
Glenn Murray is a SEO copywriter who I admire. He’s always got good things to say on Twitter, his blog posts are really informative, and his SEO e-book rocks. So when he said that he was busy writing a new SEO copywriting e-book, my ears pricked up. I got my hands on a copy as [...]
by Snappy Sentences on October 31, 2009
Small businesses are always looking for marketing tools suitable for a limited budget. Here some are discussed.
by Snappy Sentences on May 31, 2009
Ok, I’ve got something to admit – I’m a sucker for an e-book. My laptop is full of downloaded articles, books and reports. A lot paid for. Most of them unread. In the past I’ve found that a lot of books leave you feeling warm and fuzzy and ready to take on the world – [...]