The right kind of testimonials can do wonders for business. Here are some tips.
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From the category archives:
Writing tips
Tickets have gone on sale for the next Networx event The art of persuasion – communicate and influence featuring Marissa Tree and myself. If you are Brisbane on 28 July 2010, consider coming along to listen to us speak about how you can develop and refine your communication tools so that people sit up and [...]
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I am speaking at a Networx event in July with the wonderful Marissa Tree on the topic of Persuasion. The idea is we are going to go through different methods that you can use to persuade people to get them to do what you want. I was sharing this with a friend, who looked at [...]
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(Short and sweet post tonight.) Although you may associate the term ‘angle’ with media releases or news articles, it’s also an important concept to keep in mind when writing other forms of communication. By choosing an angle and sticking to it, it’s easier to focus on what your key message is. To see if you [...]
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As some of you know, I have a strong interest in not just copywriting but web content strategy too. So much so that I’ve launched a new website and blog: www.webcontentstrategy.com.au This new site will be my outlet to explore topics that aren’t just about copywriting. Things like usability, information architecture, strategy, and other resources. I’ll [...]
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