Snappy Sentences | Brisbane copywriter | Web copywriter | Web content | Content strategy | Writing for the web training | Brisbane freelance copywriter
From the category archives:
A few weeks ago I presented at Interactive Minds on the topic ‘Optimising your web content to perform’. While I think some people were expecting me to talk about SEO, I instead focused on what you can do to optimise your content to convert visitors to customers. I talked about some of the techniques you [...]
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Many events prompt a big copywriting project. It may be a website redevelopment, a branding exercise, or even a new product launch. In any case, you suddenly find yourself faced with a mountain of content which needs to be reviewed, refined, and (most likely) re-written. Thankfully the powers that be have given you a budget [...]
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A week after finishing my last exam at university I packed my bags and left for London. I wasn’t interested in working in my chosen career (which at that stage was PR)—I just wanted to have fun and travel. I ended living in a big share house in Camden, and working at the very upmarket [...]
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This week I went to a pantry tour at Black Pearl Epicure. It was for Brisbane Food Bloggers, and although I don’t have a food blog I figured I really do love food and was very keen to learn more about it. The demonstration was hosted by Black Pearl’s founder Babak Hadi, and was simply [...]
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When you are working on a project like a new website, direct mail piece, or brochure it’s quite common to have a design ‘mocked-up’ before you have started writing the copy. In fact, for most web projects I work on, the design has already been signed off before I even provide a quote. This can [...]
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