I’ve been reading Dean Rieck’s ProCopyTips for ages, so when he asked for guest posts I jumped at the chance. Read my guest post: How to write engaging newsletter articles in 7 easy steps.
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From the category archives:
Writing tips
Persuasive writing is all about understanding your target audience, their motives, their goals, and their problems (that you’ll hopefully solve with your product or service). By knowing all of these elements, you can shape content that will make them want to buy (or call, or register etc). But one thing to keep in mind is quite often [...]
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I’ve got a sneaky little side project on the go. Very exciting. Without giving anything away, it has something to do with books. Real books. My question to you is: What’s your favourite copywriting, usability, information architecture, writing for the web, or content strategy book? Let me know.
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In two weeks I’ll be guest lecturing at the Queensland University of Technology (QUT). The topic will be web content writing (plus blogging and internal communications), and the audience will be (mainly) first year undergrads studying public relations. It’s a subject that I took in the very same degree 15 years ago. I’ve been trying [...]
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I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete. No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch. And (without [...]
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