For anyone who has a website, it’s vitally important that you have some way of collecting information on how visitors discover and use your site. I’ve had exposure to a wide range of tools at different companies that I’ve worked for – some very simple, some unnecessarily complex.
Now that I have my own site up and running, I must say that I’m really impressed with Google Analytics.
It’s easy to install – if you use WordPress, you can use a plugin to insert the code on your pages, very simple.
It’s easy to use – even a novice can interpret the reports and make positive changes to improve traffic, conversion rates, and content.
It’s free and surprisingly comprehensive.
So, if you are not capturing metrics on your site, go and check out Google Analytics. All you have to do is sign up for an account. You’ll be provided with code to insert on your site to enable data to be collected. You can log into your account whenever you like to view reports.
It’s as simple as that.
(If you are in Australia, there is a company called Panalysis that holds a variety of Google Analytics courses. I’ve done one, and found it was excellent. )
