Portfolio

At some stage in my career, I’ve probably worked with someone just like you. Which is great, because it means when we work together you’ll get an excellent result for your project.

I’ve recently:

Delivered writing workshops for Rio Tinto Procurement, Livingstones Australia, and Brisbane Marketing.
Presented at Interactive Minds and Networx events.
Guest lectured at the Queensland University of Technology.
Written for Suncorp, Mater Foundation, Novotel and Jon Le Court.

Here are some more samples of projects I’ve worked on (plus some nice testimonials to show you that not only do I deliver content that’s spot-on, I’m also a nice person to work with). If you want to know specifics, get in touch.

The Coffee Club (website content) “I called Sally, met with her for a face-to-face consultation and received content for our new website all in the same week! We were on a very tight schedule to launch our new website and Sally played an integral role in making it happen! Our old site was very information-heavy; Sally helped to capture and simplify the message we wanted to get across. It’s now more precise, easy to use and looks great! Sally – thank you for your creative and incisive contribution; your attention to detail is second to none.” Krystiana Lazarou, Communications Coordinator, The Coffee Club
Trilby Misso (brochure content) “We engaged Sally’s snappy service for a client brochure. Meeting to discuss the feel of the brochure before we started was very helpful in guiding the direction of the copy. Sally did an excellent job! Thank you Sally!” Nicola Britton, Marketing Coordinator, Trilby Misso
Griffith University (website content) “Sally’s brief was to re-write a large content document in an appropriate format for the web and for an SME business audience. She did an amazing job in a short space of time and showed that wonderful skill of putting the text in the context and language of the reader, not the organisation developing or delivering the service.” Margo Baas, Employer Liaison and Graduate Promotion Manger, Griffith University
UQSport Ltd (three websites: www.uqs.com.au, www.uqsport.com.au, and www.activetribes.com.au) “Sally has recently written the online copy for two of UQ Sport’s websites, www.uqs.com.au and www.uqsport.com.au. Sally was a pleasure to work with on these projects. There were many parties involved with one of these projects however the process was fairly seamless and the copy was perfect. We have already seen a 20% improvement in our web statistics since the new copy went live. I will definitely be engaging Sally for future projects.” Rachel Hawksford, Marketing Manager, UQ Sport
Personalised Plates Queensland (website content) “Sally recently assisted us in not only writing some copy for an upcoming Search campaign but also in devising a basic content strategy for the site moving forward. We appreciated Sally taking the time to really get to know our business and our products, and we are very pleased with the results. We look forward to working with Sally on more projects in the future.” Melanie Roe, Digital Manager, PPQ
Variety Queensland (website content) “Sally was very attentive when it came to delivering online content that would satisfy a specific brief. Sally’s ability to draft and put together content that attracts, appeals to and generates a response or emotion from our readers is nothing short of fantastic. In order to assist with minor website updates, Sally produced a style guide that ensures the quality of our online content is upheld. Sally’s ability to create content that generates an emotion or response from our readers and her very accommodating nature is why I actively spruik her talents and regularly recommend her services.” David Frangiosa, Marketing and Communications Manager, Variety Queensland
Girls Made This (media release) “Sally is a rockstar to work with, thanks so much for helping me promote my business!” Jane Peacock, Girls Made This
Metricks (website content) “From the thorough brief template to completion of the content it was a joy to work with Sally. She took time to understand the business and the best part – the content was exactly what I wanted.” Jon Whitehead, Head of Analytics, Metricks
Unidel (website content) “Sally developed a website that was relevant, matched our brand personality and stood out from our competitors. Sally took a strategic approach to developing the site’s architecture and content and worked with creative web developers to create a site that we’re proud to present to clients and prospective clients.” Anita Kharbanda, Senior Communications Consultant, Unidel
Inkstone software (website content, app store content, media releases) “Sally wrote an app description for our new iPhone apps (MegaReader and YoungReader), as well as web content and press releases. She took the time to download the apps and familiarize herself with the product and our target audience before starting. We’ve been really pleased with the content she wrote, and she was a pleasure to work with.” Patrick Thompson, Founder, Inkstone Software
LEVESYS (website content, direct mail) “Sally recently worked with LEVESYS on the development of our website and direct mail content. This task was particularly significant as our company was in the process of launching collateral associated with a full re-brand. We required something completely different. Sally made this task a breeze. Sally listened to us, understood what we were after and delivered on time and beyond expectations on all works. Since launching our new brand, LEVESYS has had more traction and resonance with our target market. We know that this success is in no small way due to Sally’s way with words.” Gabrielle Gravolin, Director – Special Projects, LEVESYS
The Facial Company (website content) “I cannot speak highly enough of Snappy Sentences. At a time when several projects were happening at once all of which had strict deadlines for completion, it was reassuring to me knowing that Snappy Sentences were able to assist in getting the content right for our website pages. Sally was excellent to deal with, very professional and the end result was beyond my expectations.” Darren Clark, Director, The Facial Company
BeNext (website content, newsletter articles, corporate documents) “A business associate recommended Snappy Sentences to help with benext.com.au site and market content edit and redraft. There is a certain confidence that comes when a reliable source recommends another professional’s service. Snappy Sentences has not disappointed and has certainly performed beyond the call of duty. Thank you Sally for your timeliness and flexibility. I especially appreciated the extra value adds as well. I highly recommend the services of Snappy Sentences and will continue to do so.” David Norris, Director, BeNext
HyperWeb Communications (website content review) “Sally has a way with words and a way of saving me time to concentrate on my core business. ” Brendan Brooks, Creative Director, HyperWeb Communications
The Word Shop (website content, brochures, media releases) “Snappy by name, snappy by nature! Thanks for always meeting the tightest deadlines in the world, Sally.” Gina Smith, Principal Consultant, The Word Shop
Your Move (website content) “Sally was very approachable and easy to talk to it. Sally asked the right questions of me in order to determine exactly what I was about and what I wanted to portray through my website. Definitely a contact to keep for future work!” Sharon Dunn, owner, Your Move