Services

Snappy Sentences is all about words. Words on a website, words in a brochure, words that sell, words that inform.

I have a range of clients, including:

• graphic design or marketing/communication businesses who need to out-source copywriting activities – either because they don’t have full-time writers on staff, or they are experiencing a busy period and need someone to pick up the overflow
• small to medium-sized businesses that need to someone to come in and professionally write web content, newsletters, or brochures
• larger companies with unwieldy websites that need a consistent tone and style applied to them (and quite often a style guide too)
• any business that requires writing for the web training
• any business that wants to define and refine content goals.

Content workshops

This is a new service that I’m offering to help businesses really define why they are on the web. In a workshop environment I’ll help you develop clear content goals for your site, identify your target audiences, and document the features that set your product or service apart from your competitors. I’ll write this all up in a report for you so that you can use it for other communication activities too. Of course, it’s also a great starting point for me to work on your web copy. The benefit of holding a workshop at the start of our working relationship is that I get a really good understanding of your business, and you have the chance to think about what your key messages, call to actions and unique selling points are.

Web copywriting

Want content that coverts? I will work with you to develop sizzling web copy that is easy to read, appropriate for your audience, and optimised for search engines. I can review existing pages, write banner ads, develop landing pages – whatever you need.

If you currently use analytics to monitor the traffic and behaviour of visitors to your site, I can also offer practical advice and strategies on how to fully utilise the data.

In-house writing for the web training

Let me develop tailored writing for the web training for your communication team, in-house copywriters, content authors, or web producers. Whether it’s a short presentation or full-day workshop, I can teach you best practice web writing techniques, help you understand more about your audience, and can give you insight on search engine ‘dos’ and ‘don’ts’. If you manage a Queensland Government website, I can also give you the low down on the Consistent User Experience (CUE), Information Standards, and other whole-of-Government initiatives.

Web content style guides

I’ll write you a best practice style guide for your content – a must if you are implementing a decentralised authoring model for your website. Plus I’ll keep it short and snappy – so people actually use it! One or two pages that can be included in training manuals or pinned up on the wall for quick reference. If you already have a style guide that is gathering dust somewhere: let me review it, condense it, and give it new life so you can implement it.

Other copywriting (advertising, brochures, media releases, newsletters and publications)

I’ve written all kinds of material, for all kinds of businesses, in all kinds of industries! I can write something from scratch, or simply polish and refine an existing document.

Talk with me to find out how I can help your business reach your content goals. Simply contact Snappy Sentences to find out more or to request a quote. I generally quote on a per-project basis, but can be hired on an hourly rate too.