Writing

Graphic designers are a canny bunch. They have managed to convince people that graphic design is a skill so specialised, so creative, and so desirable that it’s quite reasonable to pay a very large sum of money for something well designed. In the web world, clients happily set aside decent budgets for the ‘design’ of [...]

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One of the important things that I’ve learned over the years is that you can write the most wonderful, engaging, intelligent, and snazzy piece of copy – only for it to be let down by something trivial. Have you ever read a brochure or web page and instead of taking in what the site/company is [...]

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