by Snappy Sentences on August 14, 2008
Graphic designers are a canny bunch. They have managed to convince people that graphic design is a skill so specialised, so creative, and so desirable that it’s quite reasonable to pay a very large sum of money for something well designed. In the web world, clients happily set aside decent budgets for the ‘design’ of [...]
by Snappy Sentences on August 11, 2008
One of the important things that I’ve learned over the years is that you can write the most wonderful, engaging, intelligent, and snazzy piece of copy – only for it to be let down by something trivial. Have you ever read a brochure or web page and instead of taking in what the site/company is [...]