Comments on: Copywriting – it ain’t about you http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/ Snappy Sentences | Brisbane copywriter | Web copywriter | Web content | Content strategy | Writing for the web training | Brisbane freelance copywriter Thu, 03 Nov 2011 01:51:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Desolie Page http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6866 Desolie Page Sat, 24 Apr 2010 03:42:36 +0000 http://www.snappysentences.com/?p=521#comment-6866 Biggest copywriting challenge? The dialogue with the client before starting to write - capturing their voice and their enthusiasm for the project, so that I can use their words, not mine; making sure they have a clear picture of their readers so that I can use the right sort of language; helping them decide just what they really want to say. I like to spend time with the client, preferably in their environment, so that I can pick up other clues about them. And remembering that copywriting takes time. But it's a challenge I enjoy. Biggest copywriting challenge? The dialogue with the client before starting to write – capturing their voice and their enthusiasm for the project, so that I can use their words, not mine; making sure they have a clear picture of their readers so that I can use the right sort of language; helping them decide just what they really want to say.
I like to spend time with the client, preferably in their environment, so that I can pick up other clues about them.
And remembering that copywriting takes time.
But it’s a challenge I enjoy.

]]> By: Snappy Sentences http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6865 Snappy Sentences Sat, 24 Apr 2010 03:22:42 +0000 http://www.snappysentences.com/?p=521#comment-6865 Thanks Desolie :) What do you find is your biggest challenge when writing? Cheers Thanks Desolie :)

What do you find is your biggest challenge when writing?

Cheers

]]> By: Desolie Page http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6861 Desolie Page Fri, 23 Apr 2010 05:36:52 +0000 http://www.snappysentences.com/?p=521#comment-6861 Hi Sally Glad to see you continuing to spread the word about effective writing. People seem to be so time poor these days that the principles of writing for the reader apply right across business writing. Sometimes if writers understood how many times their ebook, marketing material, blog post, article, etc ended up in the readers' 'too hard' basket, they'd soon learn to apply the principles you advocate. Keep up the excellent work! Desolie Hi Sally

Glad to see you continuing to spread the word about effective writing. People seem to be so time poor these days that the principles of writing for the reader apply right across business writing. Sometimes if writers understood how many times their ebook, marketing material, blog post, article, etc ended up in the readers’ ‘too hard’ basket, they’d soon learn to apply the principles you advocate.
Keep up the excellent work!
Desolie

]]> By: Snappy Sentences http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6712 Snappy Sentences Tue, 23 Mar 2010 04:07:39 +0000 http://www.snappysentences.com/?p=521#comment-6712 Thanks, I'm going to look him up. Cheers Thanks, I’m going to look him up.
Cheers

]]> By: alastair simpson http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6710 alastair simpson Mon, 22 Mar 2010 23:07:43 +0000 http://www.snappysentences.com/?p=521#comment-6710 Hey sally, yes focussing on the benefits is key! Having a sales background before moving into UX, I see to many excellent UX practitioners who focus on the beautiful features they use in design, when trying to sell the benefits of their work, which many managers just do not get. So I am trying to pass on some basic sales skills through my blog to help this. Copywriting and sales, to me have many similarities. I was inspired by Bill De Rouchey, who I saw speak at a conference last year. Really insightful how he used copy to deign humanity into products and also focus on the right trigger words. Love the work on your site, would be really interested to see the output of the lecture you give at QUT. Hey sally, yes focussing on the benefits is key! Having a sales background before moving into UX, I see to many excellent UX practitioners who focus on the beautiful features they use in design, when trying to sell the benefits of their work, which many managers just do not get. So I am trying to pass on some basic sales skills through my blog to help this. Copywriting and sales, to me have many similarities. I was inspired by Bill De Rouchey, who I saw speak at a conference last year. Really insightful how he used copy to deign humanity into products and also focus on the right trigger words.

Love the work on your site, would be really interested to see the output of the lecture you give at QUT.

]]> By: Snappy Sentences http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6709 Snappy Sentences Mon, 22 Mar 2010 04:29:02 +0000 http://www.snappysentences.com/?p=521#comment-6709 Of course, I'm preaching to the converted with you Glenn. By the way, love the discussion happening over on your blog at the moment. You've opened a can of worms! Of course, I’m preaching to the converted with you Glenn. By the way, love the discussion happening over on your blog at the moment. You’ve opened a can of worms!

]]> By: Glenn Murray http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6708 Glenn Murray Mon, 22 Mar 2010 04:14:49 +0000 http://www.snappysentences.com/?p=521#comment-6708 Couldn't agree more. But then, you already know that! Good luck with the lecture, Sally. .-= Glenn Murray´s last blog ..<a href="http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/generic-product-descriptions-harm-search-ranking-google/" rel="nofollow">Generic product descriptions can harm your search ranking. Google said it!</a> =-. Couldn’t agree more. But then, you already know that! Good luck with the lecture, Sally.
.-= Glenn Murray´s last blog ..Generic product descriptions can harm your search ranking. Google said it! =-.

]]> By: Snappy Sentences http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6707 Snappy Sentences Mon, 22 Mar 2010 04:13:50 +0000 http://www.snappysentences.com/?p=521#comment-6707 Cheers Alastair I just had a look at your site. I'm guessing you have to focus on the benefits of UX too? Cheers Alastair
I just had a look at your site. I’m guessing you have to focus on the benefits of UX too?

]]> By: alastair simpson http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6706 alastair simpson Mon, 22 Mar 2010 04:05:52 +0000 http://www.snappysentences.com/?p=521#comment-6706 So simple, yet so so true and so often overlooked. .-= alastair simpson´s last blog ..<a href="http://alanstairs.wordpress.com/2010/03/19/pitching-ux-for-the-first-time/" rel="nofollow">Pitching UX for the first time</a> =-. So simple, yet so so true and so often overlooked.
.-= alastair simpson´s last blog ..Pitching UX for the first time =-.

]]> By: Snappy Sentences http://www.snappysentences.com/writing-for-the-web/copywriting-it-aint-about-you/comment-page-1/#comment-6695 Snappy Sentences Thu, 18 Mar 2010 11:59:21 +0000 http://www.snappysentences.com/?p=521#comment-6695 Oooo, I like that! Oooo, I like that!

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