On Wednesday night I attended a Networx event called Marketing on a shoestring budget. It was a great night and I think everyone in the crowd learned some good tips and tricks to make a small marketing budget go further.
One idea that wasn’t really expanded on though was the value of good content. I think that if you are going to go to the effort of pulling together a website, some direct mail outs, or even a decent business card (which were all items given the thumbs up), then don’t forget that the right words can really seal the deal.
Hiring a professional copywriter – even for a few hours – can make a huge difference to your brand. We can help you focus your call to action, define a personality for your business, or even simply set up a style guide for you to follow when you write material yourself. In fact, a style guide is one of the most overlooked tools for a small business. Consistency in the way you write sends a message to your potential clients that you are professional and organised – qualities that are good for business!
What are your value-for-money marketing tools?
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Great point Sally. I think there’s nothing worse than a website, brochure or business card that has poor content (in conjunction with (low) quality images/logo). I don’t think it has to cost the world to properly research and plan your copy to make your brand message loud and clear.
Cheers Lisa
Totally agree. I think if you are sticking to a tight budget (and aren’t we all!), go for quality over quantity. Get a stand-out business card or website and get out there and network!