Glenn Murray is a SEO copywriter who I admire. He’s always got good things to say on Twitter, his blog posts are really informative, and his SEO e-book rocks. So when he said that he was busy writing a new SEO copywriting e-book, my ears pricked up. I got my hands on a copy as soon as it was out, and it’s good…really good.
Practical SEO copywriting tips
The main thing I like about Glenn’s books is that they are very usable. He practically holds your hand as he takes you through his tried and tested techniques. He doesn’t hold back…he shares his secrets in a way that anyone can pick up and use – it doesn’t matter if you aren’t a natural writer, you can still apply his techniques.
Focusing on the client, not Google
While I do write optimised content for search engines, I am more from the point of view that good content (written for the client) will naturally be optimised. And I’m happy to report that Glenn thinks so too. Which is refreshing, as too many ‘SEO gurus’ out there seem to forget that people buy products, not search engines.
Real SEO copywriting examples
There’s nothing worse than getting a whole lot of tips, but no examples of how to implement them. Luckily Glenn has dedicated a good section of the book to scenarios. Actually, the only peeve I have with the book is that a lot of the scenarios are split over two pages. I wouldn’t mind the extra white space if it meant I could see the whole thing on one page.
Forget keyword density
Another refreshing point that Glenn makes is to forget keyword density. Hallelujah! Score one for readability! I totally agree with his point that density should be thrown out and replaced with frequency instead.
So in summary, I recommend Practical SEO Copywriting for anyone trying to get their head around how to write SEO copy that is still readable by real people. It’s great because it’s so practical. The real content examples make sense to non-writer types. Oh, and I love the word clouds. I may just steal that idea. 
You can purchase the book by clicking on the image below.
Practical SEO Copywriting e-book
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Sounds like a good read. That’s the thing in this game, you’ve got to keep learning and trying out new things. You can’t stand still for long. Luckily I love learning so I’m into it. Not all the geeky side of things but the word play is fun:)
Thanks for sharing your reading recommendation!
Totally agree.
I find it refreshing to read how other people approach copywriting challenges too. Makes you think outside the square (so to speak).
Cheers
Glenn is totally spot-on regarding that people buy content. I’ve also learned that people understand “getting traffic” more than just “SEO”. Here’s how.
I wrote an SEO book for local businesses but here’s the interesting thing – when I focused on the ‘getting traffic’ aspect (which SEO does) instead of the SEO aspect….it sold more copies.
I took away from that – far more people understand the concept of “getting more traffic” than “SEO”. Fascinating lesson.
Barbara Ling, Virtual Coach´s last blog ..Add your OWN INCREDIBLY inexpensive affiliate program to your WordPress blog!
Thanks for the tip Barbara, that totally makes sense. The next step is to bridge the gap between getting more traffic and increasing conversion.
Luckily, that’s what good copywriters are for
I’ve read too much recommendation about this SEO copywriting book, not only from this blog, but from different blogs I visited.
I guess this is worth the time to take and read for.
It’s a great book, very practical and easy for anyone to use. I’m sure you’ll be happy with it.