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	<title>Comments on: Sentence case v title case</title>
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	<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/</link>
	<description>Snappy Sentences &#124; Brisbane copywriter &#124; Web copywriter &#124; Web content &#124; Proof reading &#124; Editing &#124; Writing for the web training</description>
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		<title>By: Snappy Sentences</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-6379</link>
		<dc:creator>Snappy Sentences</dc:creator>
		<pubDate>Thu, 28 Jan 2010 23:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-6379</guid>
		<description>That&#039;s excellent Karen! I&#039;m glad I was able to help. On large sites (like yours), the worst thing that you can do is be inconsistent. So whatever you decide, just make sure you have the support in place so that the style is followed by all of your authors.
Cheers</description>
		<content:encoded><![CDATA[<p>That&#8217;s excellent Karen! I&#8217;m glad I was able to help. On large sites (like yours), the worst thing that you can do is be inconsistent. So whatever you decide, just make sure you have the support in place so that the style is followed by all of your authors.<br />
Cheers</p>
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		<title>By: Karen Ong</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-6378</link>
		<dc:creator>Karen Ong</dc:creator>
		<pubDate>Thu, 28 Jan 2010 17:55:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-6378</guid>
		<description>I am bugged that we don&#039;t have consistent use of capitalization on our site. We just had a debate on whether to use sentence case or title case for our site, so I looked online and found your post! I am convinced. Using sentence case makes it so much easier to enforce consistency.</description>
		<content:encoded><![CDATA[<p>I am bugged that we don&#8217;t have consistent use of capitalization on our site. We just had a debate on whether to use sentence case or title case for our site, so I looked online and found your post! I am convinced. Using sentence case makes it so much easier to enforce consistency.</p>
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		<title>By: Snappy Sentences</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-6004</link>
		<dc:creator>Snappy Sentences</dc:creator>
		<pubDate>Sun, 03 Jan 2010 21:08:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-6004</guid>
		<description>Totally agree, thanks for stopping by Catherine :)</description>
		<content:encoded><![CDATA[<p>Totally agree, thanks for stopping by Catherine <img src='http://www.snappysentences.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Catherine Caine</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-5991</link>
		<dc:creator>Catherine Caine</dc:creator>
		<pubDate>Sun, 03 Jan 2010 04:30:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-5991</guid>
		<description>I&#039;m all for sentence case. I think it scans better, it&#039;s easier to use, and it feel less self-important than title case.</description>
		<content:encoded><![CDATA[<p>I&#8217;m all for sentence case. I think it scans better, it&#8217;s easier to use, and it feel less self-important than title case.</p>
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		<title>By: The secret of a good web copywriting project? A detailed client brief. — Snappy Sentences</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-3012</link>
		<dc:creator>The secret of a good web copywriting project? A detailed client brief. — Snappy Sentences</dc:creator>
		<pubDate>Wed, 24 Jun 2009 11:39:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-3012</guid>
		<description>[...] I&#8217;ll also ask if you have an in-house style guide that you use. Helps me with things like heading style (of course I always recommend sentence case). [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ll also ask if you have an in-house style guide that you use. Helps me with things like heading style (of course I always recommend sentence case). [...]</p>
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		<title>By: stjanigunnars</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-2774</link>
		<dc:creator>stjanigunnars</dc:creator>
		<pubDate>Tue, 16 Jun 2009 14:40:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-2774</guid>
		<description>Hi, I&#039;ve seen evidence &quot;that the use of capital letters slows the ability for people to scan content&quot; but thats only for ALL CAPITAL LETTERS. 
ALL CAPS looks like you are screaming and is usually a bad idea ( &lt;a href=&quot;http://www.gummisig.com&quot; title=&quot;unless it&#039;s part of the visual presentation&quot; rel=&quot;nofollow&quot;&gt;) 

Are the evidence you are referring to based on Start Case / Title Case or ALL CAPS?

I agree with your observation in breadcrumbs. The other 2 points don&#039;t have that much wight in my opinion.</description>
		<content:encoded><![CDATA[<p>Hi, I&#8217;ve seen evidence &#8220;that the use of capital letters slows the ability for people to scan content&#8221; but thats only for ALL CAPITAL LETTERS.<br />
ALL CAPS looks like you are screaming and is usually a bad idea ( <a href="http://www.gummisig.com" title="unless it's part of the visual presentation" rel="nofollow">) </p>
<p>Are the evidence you are referring to based on Start Case / Title Case or ALL CAPS?</p>
<p>I agree with your observation in breadcrumbs. The other 2 points don&#8217;t have that much wight in my opinion.</a></p>
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		<title>By: Marc - WelshScribe</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-1795</link>
		<dc:creator>Marc - WelshScribe</dc:creator>
		<pubDate>Thu, 07 May 2009 13:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-1795</guid>
		<description>I had no idea on the low reading age market, thanks for the insight.

Agree to disagree we shall. I&#039;ve been brought up with Title Case so my hardwired brain actually finds them easier than sentence case to scan.</description>
		<content:encoded><![CDATA[<p>I had no idea on the low reading age market, thanks for the insight.</p>
<p>Agree to disagree we shall. I&#8217;ve been brought up with Title Case so my hardwired brain actually finds them easier than sentence case to scan.</p>
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		<title>By: Snappy Sentences</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-1755</link>
		<dc:creator>Snappy Sentences</dc:creator>
		<pubDate>Wed, 06 May 2009 10:31:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-1755</guid>
		<description>Hi Marc
Thanks for the comment.

Yes, personal preference does come down to it - and many sites do make good, consistent use of title case (Copyblogger is one of my faves). Title case is the traditional style for newspaper headlines and naturally has been carried across to the web - so yes there are a heap of copywriters out there who still use title case.

I think the big trend for sentence case has come from larger organisations (government, large educational bodies) who like to write for a low reading age (because that&#039;s a lot of the target audience). Sentence case is familiar, easy to scan, and easy to implement. I&#039;m won over :)

So maybe we agree to disagree?</description>
		<content:encoded><![CDATA[<p>Hi Marc<br />
Thanks for the comment.</p>
<p>Yes, personal preference does come down to it &#8211; and many sites do make good, consistent use of title case (Copyblogger is one of my faves). Title case is the traditional style for newspaper headlines and naturally has been carried across to the web &#8211; so yes there are a heap of copywriters out there who still use title case.</p>
<p>I think the big trend for sentence case has come from larger organisations (government, large educational bodies) who like to write for a low reading age (because that&#8217;s a lot of the target audience). Sentence case is familiar, easy to scan, and easy to implement. I&#8217;m won over <img src='http://www.snappysentences.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So maybe we agree to disagree?</p>
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		<title>By: Marc - WelshScribe</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-1731</link>
		<dc:creator>Marc - WelshScribe</dc:creator>
		<pubDate>Tue, 05 May 2009 15:59:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-1731</guid>
		<description>Interesting. I prefer the look of Title Case myself.  Now maybe that&#039;s just a &quot;beauty is in the eye of the beholder&quot; thing or maybe not. I mean there&#039;s a reason why copywriters use title case in their writing right?

I can&#039;t find any specific advice from Copyblogger on it but Brian does have a series of posts teaching us the art of title writing all while making extensive (and consistent) use of title case.

&lt;abbr&gt;&lt;em&gt;Marc - WelshScribe’s last blog post..&lt;a href=&quot;http://welshscribe.co.uk/2009/05/01/afternoon-reading-link-love-friday/&quot; rel=&quot;nofollow&quot;&gt;Afternoon Reading &#124; Link Love Friday&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Interesting. I prefer the look of Title Case myself.  Now maybe that&#8217;s just a &#8220;beauty is in the eye of the beholder&#8221; thing or maybe not. I mean there&#8217;s a reason why copywriters use title case in their writing right?</p>
<p>I can&#8217;t find any specific advice from Copyblogger on it but Brian does have a series of posts teaching us the art of title writing all while making extensive (and consistent) use of title case.</p>
<p><abbr><em>Marc &#8211; WelshScribe’s last blog post..<a href="http://welshscribe.co.uk/2009/05/01/afternoon-reading-link-love-friday/" rel="nofollow">Afternoon Reading | Link Love Friday</a></em></abbr></p>
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		<title>By: How I got convinced to use sentence case instead of title case &#124; The Writing Base</title>
		<link>http://www.snappysentences.com/writing-for-the-web/sentence-case-v-title-case/comment-page-1/#comment-1636</link>
		<dc:creator>How I got convinced to use sentence case instead of title case &#124; The Writing Base</dc:creator>
		<pubDate>Sat, 02 May 2009 15:39:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.snappysentences.com/?p=272#comment-1636</guid>
		<description>[...] across a post on Snappy Sentences, I never gave it much conscious thought. While reading &#8220;Sentence case v title case&#8221; I had my response ready from the second I read the title. I was going to reply with all the [...]</description>
		<content:encoded><![CDATA[<p>[...] across a post on Snappy Sentences, I never gave it much conscious thought. While reading &#8220;Sentence case v title case&#8221; I had my response ready from the second I read the title. I was going to reply with all the [...]</p>
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