Spring has sprung in Australia. The days are beautiful – blue skies, no wind, warm temperatures. Gardens are bursting with colour and the birds are singing. Oh, it’s hard to sit in front of a computer at the moment!
Spring prompts us to open our houses up, freshen up decor, clean away the dust.
It’s also a perfect time to have a good look at your web content – does it need some sprucing up as well?
Is your content working?
Review the goals of your site against your metrics. How are your conversions? Where is your traffic coming from? What search terms are being used to find your site? Do you collect data on your internal search engine as well? How’s your bounce rate? Now, take all this information and ask – is my content working for me? You may need to use more keywords, give better descriptions of products, or ensure instructions are clear.
Is there any content that needs to be archived?
Outdated, inaccurate, or excessive content weighs down a site and turns it into a maintenance nightmare. Take a look at your review schedule – identify areas that can be archived. A site that is obviously kept up-to-date builds more credibility with visitors than a site that is full of old pages. If you have a ‘news’ section, make sure items are added regularly.
If it’s not broken, don’t fix it
Of course, if everything is working nicely – don’t mess with it! Don’t be tempted to change the design, structure or tone of the site just for the heck of it. It’s a recipe for disaster.
What are your spring cleaning tips for your website?
