Comments on: Turning a negative into a positive

By: Snappy Sentences

Snappy Sentences — Thu, 11 Feb 2010 03:34:16 +0000

I haven’t seen any ads yet (though I am in Australia, so maybe they aren’t running any!). Are they good?

By: Charlotte Rains Dixon

Charlotte Rains Dixon — Wed, 10 Feb 2010 18:12:05 +0000

Great post and very true. I’ve also had Toyota on my mind, and noticed that their television ads are facing the problem up front, which is always the best way to deal. Look at how David Letterman dealt with his issues, and then John Edwards. Uh-huh. Better just to deal with the negative. That way you can more easily turn it into a positive.

By: Snappy Sentences

Snappy Sentences — Tue, 09 Feb 2010 23:41:22 +0000

Agree. It’s been interesting watching the Toyota saga unfold.

Generally when copywriting it’s better to focus on the positive, and to steer clear of negative connotations (and words). But I think sometimes you just have to ‘face the music’ and deal with the not-so-nice facts about a product or service.

Thanks for stopping by.

By: Michaleen

Michaleen — Tue, 09 Feb 2010 14:54:42 +0000

Great stuff! Interesting that I saw a ton of Toyota commercials last night:)

With today’s dependence on Social Media … brands need to embrace transparency:
http://bit.ly/aGCGQ3