(Short and sweet post tonight.)
Although you may associate the term ‘angle’ with media releases or news articles, it’s also an important concept to keep in mind when writing other forms of communication.
By choosing an angle and sticking to it, it’s easier to focus on what your key message is.
To see if you have stayed true to your angle check your headline, opening paragraph, any quotes you’ve used, and your call to action. Do they all follow your angle? Yes? Well done.
