Interactive Minds, a great new networking group in Brisbane
I was lucky enough to go to the first networking event for Interactive Minds today. The topic was ‘Measuring online success – Beyond the click’ and had guest speakers from the REA Group and Omniture. It was a great event, good to see something like this starting up in Brisbane.
October’s event will focus on ‘What customers want’ and also offers some good guest speakers, including Tania Lang from Peak Usability.
If you are in Brisbane, make sure you check out the Interactive Minds website for more details.
Honesty IS the best policy
A brief post today, but no less important…
No matter where you work, no matter who you work for, no matter what you do – honesty is always the best policy. Don’t be afraid to speak up!
- If you are working on a project that isn’t going so well, be brave and tell the client/manager.
- If you have too much on your plate already, don’t try to take on extra work.
- If you can see a better solution to a problem – be proactive and put a case forward for change.
You’ll be pleasantly surprised with the results.
Hooked on metrics
For anyone who has a website, it’s vitally important that you have some way of collecting information on how visitors discover and use your site. I’ve had exposure to a wide range of tools at different companies that I’ve worked for – some very simple, some unnecessarily complex.
Now that I have my own site up and running, I must say that I’m really impressed with Google Analytics.
It’s easy to install – if you use WordPress, you can use a plugin to insert the code on your pages, very simple.
It’s easy to use – even a novice can interpret the reports and make positive changes to improve traffic, conversion rates, and content.
It’s free and surprisingly comprehensive.
So, if you are not capturing metrics on your site, go and check out Google Analytics. All you have to do is sign up for an account. You’ll be provided with code to insert on your site to enable data to be collected. You can log into your account whenever you like to view reports.
It’s as simple as that.
(If you are in Australia, there is a company called Panalysis that holds a variety of Google Analytics courses. I’ve done one, and found it was excellent. )
At last! My scrabble addiction is justified
I’ve never been one to indulge in computer games, I just don’t get them.
However, I have to admit that I do have to have my daily fix of online Scrabble. I have friends all around the world who are also hooked, in fact we’d probably not keep in touch so much if it wasn’t for Scrabble.
So, I was very happy to get some good mid-week news…my addiction to online Scrabble is actually helping my writing.
Do you also live for your next triple word score?
Time to spring clean your content
Spring has sprung in Australia. The days are beautiful – blue skies, no wind, warm temperatures. Gardens are bursting with colour and the birds are singing. Oh, it’s hard to sit in front of a computer at the moment!
Spring prompts us to open our houses up, freshen up decor, clean away the dust.
It’s also a perfect time to have a good look at your web content – does it need some sprucing up as well?
Is your content working?
Review the goals of your site against your metrics. How are your conversions? Where is your traffic coming from? What search terms are being used to find your site? Do you collect data on your internal search engine as well? How’s your bounce rate? Now, take all this information and ask – is my content working for me? You may need to use more keywords, give better descriptions of products, or ensure instructions are clear.
Is there any content that needs to be archived?
Outdated, inaccurate, or excessive content weighs down a site and turns it into a maintenance nightmare. Take a look at your review schedule – identify areas that can be archived. A site that is obviously kept up-to-date builds more credibility with visitors than a site that is full of old pages. If you have a ‘news’ section, make sure items are added regularly.
If it’s not broken, don’t fix it
Of course, if everything is working nicely – don’t mess with it! Don’t be tempted to change the design, structure or tone of the site just for the heck of it. It’s a recipe for disaster.
What are your spring cleaning tips for your website?