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E-book review: The Unlimited Freelancer and SEO Secrets

Ok, I’ve got something to admit – I’m a sucker for an e-book. My laptop is full of downloaded articles, books and reports. A lot paid for. Most of them unread.

In the past I’ve found that a lot of books leave you feeling warm and fuzzy and ready to take on the world – but when the push comes to shove they are light on with the real nuts and bolts of *how* to do it. Or, they seem too far removed from anything that you could possibly achieve – so you give up before you even start.

Today I had some reading time and discovered two gems in my collection: The Unlimited Freelancer and SEO Secrets.

Both have been written by people who I admire – clever, friendly and interesting web copywriters. Both are meaty – The Ultimate Freelancer is 200 pages and SEO Secrets is 213 pages. Both are great value for money.

And best of all – both give you some real, practical tools that you can apply to YOUR business.

The Unlimited Freelancer

The Ultimate Freelancer is written by Mason Hipp and James Chartrand (from Men with Pens) and published by FreelanceFolder.com. It’s easy to read, to the point, and very practical – real get your hands dirty advice (which I like). The focus of the book is on the behind the scenes stuff that a successful freelancer needs: good systems; a good team; and good revenue generating assets.

It’s been written to benefit any type of freelancer, not just writers – so it’s a lot about business sense not the freelance writing industry.

Software is suggested under the ‘Systems, software, and automation’ section – and there are even some that I can use (being in Australia). I am now on a mission to figure out what combination is going to help me the most.

I would have liked some extra case studies (I like seeing how others have done it), and even though it’s great that there are 200 pages – I did end up printing it out for quick reference. Which is good I guess as it’s definitely something I’ll go back and refer to as I clean up my systems and processes.

All in all, an excellent book – and a bargain at US$29. You can download The Unlimited Freelancer from the FreelanceFolder site.

The Ultimate Freelancer

The Ultimate Freelancer

SEO Secrets

First a quick disclaimer: I haven’t been paid in any way for this review but I have signed up for Glenn’s affiliate program for his book. So, if anyone from this site purchases the book I do get a commission. So please, if you are going to get the book – follow the link from this page 🙂

I found Glenn Murray from Divine Write on Twitter and have been an interested follower ever since. When he released version two of his SEO Secrets book, I was quick to download it. I admit it took me a while to get through it (it’s so big!), but now I’m kicking myself that I didn’t do it sooner as – even though I do know a fair bit about SEO – this book is going to be my go-to guide for any of my SEO questions.

It’s very practical, and drills down to a level that – if you follow the step-by-step instructions – you can improve your website quickly, easily, and without any real technical knowledge.

It covers:

  • keywords
  • search engines
  • optimising WordPress blogs
  • content optimisation
  • developing optimised sites
  • social media.

It’s an entry-level book on SEO – but covers the fundamentals so well that even people who understand SEO well will benefit from a read. At US$79.95 it’s also well worth the money.

SEO Secrets

SEO Secrets - Click image to purchase

Are you past it? Or just plain last?

I was catching up on the news the other night and noticed that the journalist (who was reporting on the budget), had written a lot of ‘last year the…’, ‘the last budget…’, ‘the last time this happened…’ etc.

Interesting.

When I was studying communication at the Queensland University of Technology in the late nineties, I had a lecturer called Roslyn Petelin who taught us that under no circumstances the word ‘last’ should be used if you meant ‘latest’ or ‘past’ (I will add that I was quite scared of Roslyn so this has stuck with me).

‘Last’ is final. You can eat the last biscuit in the packet, but (unless you are Nostradamus) hopefully 2008 isn’t last year.You can have the latest budget (or past budget), but the last budget indicates there isn’t going to be anymore.

I’ve done some research on the web, and it seems that this rule isn’t as hard and fast as it was during my uni days. But, what do you think? What is your preference?