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Content workshops – a new service from Snappy Sentences

As part of my initial quoting process, I ask all clients to complete my client brief. Some do this with ease, others find it more difficult as some of the questions in the brief include:

  • What are your unique selling points?
  • Who is your target audience?
  • What do you want you call to action to be?
  • What is the personality of your business?
  • What is the objective of the copy?

Most of the time after a telephone call these questions can be answered. After one such phone call, a client said to me:

Hey, you should offer this as a service!

What a great idea.

So now I have added content workshops to the range of services provided by Snappy Sentences. They will be almost like an extended briefing session, but I will write a report at the end for clients to keep and use for other communication activities too.

I’ll go through (and document) things like:

  • The target audience of the site.
  • The language and tone to be used.
  • Key messages and calls to action.

So what do you think? Would this be the type of service you would find useful?

Simple style guides

A simple style guide is a must for any business – no matter how big or small.

Head over to www.snobs.com.au for my new post on developing a style guide for your business.