Working with a copywriter for the first time can be daunting. Writing is very personal, and having an external person write about your business (your baby) takes a lot of trust and communication.
And to be honest, the actual writing is only one component of a much larger relationship. Get these other components right and the words will come much easier.
Completing the brief
I’ve talked about the importance of a good client brief as a key component of a successful copywriting project. Keep in mind that you know your business best, and it may take a lot of questions and discussion for me to get my head around what you do, what makes your business so special, and who your customers are. If you don’t know the answers to some of the questions – be truthful. We can work through it together.
Allowing enough time
A rushed job is never good. As soon as you know you have a project, make contact so I can add it to my schedule. The more time I have to prepare and write, the better the outcome for everyone. It doesn’t mean that I’ll necessarily take longer to write your content, it just means I can spread it out and have enough time to refine it.
I like happy clients. I want you to be happy with the work I do. I want you to let me know what works and what doesn’t work. I want you to tell me why. It’s all about communication. Don’t be afraid to say what you think – I want the best outcome for the project just as much as you do.
Paying the invoice
My invoices are due within 14 days of the date of issue. If you know that your accounting department doesn’t work that quickly, please let me know before I start so I can plan accordingly. It may mean that I ask for a deposit up front, or issue more frequent invoices along the way.
What are your experiences? Please share them below.
If you are ready to take the plunge and work with a copywriter for the first time, contact me to arrange a quote.