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Choosing the right testimonial

Testimonials are great. Nice words from a happy customer can go a long way to help persuade a new customer to do business with you.

But some testimonials are better than others. Here are some tips when choosing which testimonials you’ll use:

Get testimonials from the type of customer you like working with

Like attracts like – and potential customers want to see if you have experience dealing with other people like them. So if you like working for big corporates, put their testimonials first. If you want to work with more business coaches, then get some of their words up front.

Use your testimonials to address doubts or concerns

It seems like a lot of work.

It’s a long way for me to travel.

I’m not sure if I can afford it.

A good sales process has momentum. You don’t want little snippets of negativity slowing it down.  You don’t want the customer to pause (with any doubts) or hold back because you don’t answer their concerns.

Use your testimonials to address the potential stumbling blocks of doing business with you.

I thought it was going to be really expensive, but I made my money back in new business in no time.

You have a to start somewhere

Not everyone feels comfortable writing testimonials. Even if the project has been a total success and everyone is happy, you may still find it hard to get something in writing. That’s fine, use what you have with the aim to replace them with better ones as they come along. In my opinion some good words are better than none at all.

Are you comfortable writing testimonials? Leave a comment below or go to my portfolio page to see some of my copywriting testimonials. I am in the process of updating them, but as I said above – some good words are better than none at all.