Let’s talk content strategy. Is your content supporting your business goals? Are your messages clear and consistent? Is your content structured in the best way so it can be easily found, filtered and used by your customers? Is it written in the language and personality of your business? Do you have a clear strategy to tie all your content efforts together?
No? Well, I can help.
Snappy Sentences is a content strategy business run by me – Sally Bagshaw – that offers services to help improve your content. This could be your digital content, your offline marketing and communication material, or even your customer service content like call centre scripts and knowledge bases.
Based in Brisbane (Australia), I specialise in content strategy for large, messy websites (I love a challenge!) which includes stakeholder workshops, content audits, messaging, content modelling, taxonomies, content governance and training. Whether you need help during a website redevelopment, training for your staff, or someone who can help bridge the gap between marketing and IT – make sure you contact Snappy Sentences for your next content project. In the mean time enjoy the blog, follow Snappy Sentences on Twitter, or read my thoughts on content strategy.