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Getting content marketing done

This post was anonymously written as part of Blog Secret Santa. There’s a list of all Secret Santa posts, including one written by me, on Santa’s list of 2013 gift posts. I have to apologise for the tardiness in getting this post up. I’ve been working on some behind-the-scenes things on this site which caused the delay.

Enjoy the post!


This post is written by a secret admirer from the USA who has always loved all things Australian.

AU, the postal abbreviation for Australia also stands for Gold, and for Access and Understanding.

Content Marketing and content is all about communications. These are the days when the internet can amplify your message- or someone else’s in the click of a mouse, and not one of those little Tasmanian ones, but the digital kind.

Access- the internet is the great equalizer. Worldwide. Every person and every business has access to the same amount of screen space as anyone else. How does a small company compete?

Understanding -knowing your marketplace, your competitors and most of all, knowing the needs and hangouts of your clients. This is where content comes in.

Content is King. These days, you are what you publish. Targeted marketing, supplemented by content of value makes for happy customers and repeat visits. Repeat visits to your sites makes for a basis for establishing relationships and a propensity toward doing business.We all still prefer to do business with people/businesses where we know something about them.

There is one simple key to getting content marketing done.In the words of that famous running shoe company……Just Do It.Really.

Write Regularly; if you have a blog – make an appointment with yourself to update it – even if its only 300 words once a week – at least you’re keeping your appointments and writing regularly.

Write Topics of Interest; your prospects and your clients will look to you to set a good example and to be relevant to their needs

Write with Passion; if you care, your blog is a great place to show it. Posts over time reveal a lot about the personality and interests of the leadership team or owner if you’re a one person band.

That’s Right,www.BLOG gets it done.Merry Christmas. Happy Holidays. Write!

Content strategy for small business: A podcast with the Australian Businesswoman’s Network

A few weeks ago I was interviewed by Cat Matson and Suzi Dafnis for a podcast in the ABN’s series on Social Media for Small Business. The topic was content strategy and small business – how you can take control of your content and some tips on what to focus on first.

I really enjoyed the discussion (although it’s always strange to hear how your own voice sounds when it’s recorded!), and was really happy that content strategy was included in the series.

Listen to the podcast here: The Power of a Strong Web Content Strategy.

Twitter is going tweeting mad

Twitter has dominated the headlines in the past couple of days. From Copyblogger providing 5 Steps to Going Viral on Twitter, the Telegraph showing Twitter traffic up 974 per cent in a year, and more locally (for me) news.com.au giving us Australia’s most interesting Twitter users – Twitter is really gaining momentum. 

It’s going to make a lot of traditional web content writers re-think the best way to get a message across. Sure social media has been popular for a while, but the speed that a well-timed and well-targeted link can be distributed around the Twitter network is simply mind blowing. Same goes for word-of-mouth recommendations for work. It’s the ultimate online referral system.

So are you tweeting yet? I’ve just joined the ride – follow me at http://twitter.com/snappysentences

Hey, even the Prime Minister is doing it.