I’ve knocked back a couple of jobs this week. Not because they didn’t sound interesting (actually one would have been really interesting), or because the brief wasn’t complete.
No, it was the deadline. Both had a deadline of this Friday. Neither were small jobs, and the content had to be written from scratch.
And (without sounding too big-headed) I’m pretty busy at the moment. With clients who booked me in weeks (and months) ago.
So why do people get caught out? I think it’s because they underestimate the time it takes to create great content. They often give it (the writing) a go first, then realise at the last minute that they need help.
Why I need time to write
Content creation involves far more than just typing words into a document. I also need time for:
- Making sure I have a comprehensive brief before I start anything. This may involve a lot of back and forth over email, the phone, or for big projects I will require a face-to-face briefing session.
- Extra research. I will look at competitors’ sites, industry sites, blogs – whatever is relevant for the project. I also have a fantastic collection of books that I’ll often refer to.
- Leaving the work and coming back to it later with fresh eyes. I rarely sit down and write a complete project in one go. Often I’ll start a draft, leave it, come back to it, leave it, then finally polish it before I’m happy for the client to see it.
- Revisions. I have a one revision policy – clients receive a draft, they provide feedback, and then I send a final version. If a lot of people need to provide feedback, this process takes time.
So, if you are currently planning a new website, a newsletter or something else you would like me to work on please contact me now so I can give your project the time it deserves. Because great content takes time to write.