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Sales secrets from a food lover

This week I went to a pantry tour at Black Pearl Epicure. It was for Brisbane Food Bloggers, and although I don’t have a food blog I figured I really do love food and was very keen to learn more about it.

The demonstration was hosted by Black Pearl’s founder Babak Hadi, and was simply amazing.  Babak took about 30 of us through the ins and outs of extra virgin olive oil, different vinegars (including aged balsamic – yum!), salts, chocolate, saffron, vanilla, and cheese.

We all left with a full belly and a better appreciation of how these staple ingredients are made.

So what does this have to do with writing?

The stand out of the night (in my mind) was Babak’s knowledge and passion for his products. He was really interesting to listen to, was very confident in what he was saying, and had answers for a couple of curly questions that were asked.

This knowledge and passion are the foundation for successful sales.

1. Know your product

Babak explained everything from how extra virgin olive oil was made, to the fermenting process of balsamic vinegar.

You should know your business and your products that well too. Describe it in your sales pages, detail it in your customer service info – show your customers that you’ve taken the time to learn.

2. Understand how your customers will use your product

Throughout the demonstration, Babak related all information to how we would use the products ourselves. This is a great technique for selling as we all were picturing using the product in our own kitchen before any purchase had been made.

Unfortunately, this is an area where I see many businesses fail. There are a lot of business owners who are really out of touch with their customers – make sure you aren’t one of them!

3. Love using your product

Sure the foods we sampled were all top-notch, but Babak has a genuine love for using them all. When you are excited about your own products or services, it acts as a reinforcement for potential customers. The old “I’ll have what he’s having” mindset.

So after all that eating (erm, learning), what did I buy? Check it out:

Black Pearl goodies

Note: I did get some chocolate too, but it was gone before I took this picture!

Are you passionate about your products? Share your thoughts below.

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